About us

Cleanliness & hygiene

The 4 Pillars

Clean

Delight

Disinfect

Protect

Facts & figures

Cleanliness & hygiene

Where

At home

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Cleaning and hygiene products play a central role in supporting healthy, comfortable and welcoming homes. From kitchens and bathrooms to laundry rooms and living spaces, they help remove dirt, grease, stains and harmful microorganisms, creating cleaner environments where people can live, work and relax with confidence.

In the kitchen, dishwashing products, surface cleaners and disinfectants help maintain hygiene standards that reduce the risk of food contamination and support safer food preparation. In bathrooms and toilets, specialised cleaning products help remove limescale, soap residue, mould and bacteria, helping to maintain hygiene and comfort in some of the most frequently used spaces in the home.

Laundry detergents, fabric softeners and stain removers contribute not only to cleanliness but also to wellbeing and confidence. Fresh, clean clothes, towels and bedding improve comfort, support hygiene and help people feel prepared for work, school, social activities and everyday life. Air fresheners and odour neutralisers further contribute to a pleasant and welcoming home environment.

Beyond hygiene, many maintenance and care products help extend the life of materials, furniture, appliances and clothing. Products such as descalers, leather care products, floor polish and specialised fabric care products help protect household investments, reduce wear and support more durable use of everyday items.

Cleaning and hygiene products also play an important role during periods of illness, seasonal outbreaks or emergencies, helping households maintain higher hygiene standards and reduce the spread of harmful microorganisms when needed most.

Room

Kitchen

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Dishwashing

Dishwashing detergent

Products designed to remove grease, food residue and stains from dishes, cutlery and cookware by hand or in dishwashers.

Hand sanitisers

Products that help reduce harmful microorganisms on hands when soap and water are not available.

Water softening

Products that reduce limescale build-up by softening hard water and improving cleaning performance.

Glass protection

Products that help prevent clouding, scratches and residue build-up on glassware during washing.

Product Care & Maintenance

Descalers

Products formulated to remove limescale and mineral deposits from appliances and surfaces.

Drain openers

Products that help dissolve blockages and restore the flow of water in drains and pipes.

Degreasers

Powerful cleaning products designed to break down grease, oil and stubborn grime.

Machine care

Products that clean, protect and maintain household appliances for optimal performance and hygiene.

Surface Care

Floor cleaners

Products developed to clean, refresh and maintain different types of flooring surfaces.

Surface cleaners

Multi-purpose products that remove dirt, stains and bacteria from everyday surfaces.

Oven & grill cleaners

Products designed to remove burnt-on grease, food residue and carbon deposits from ovens and grills.

Window cleaners

Products that clean glass surfaces and leave windows streak-free and clear.

Disinfectants

Disinfectant sprays & wipes

Products that help eliminate harmful microorganisms on frequently touched surfaces.

Insecticides & Pest Control

Pest control

Products designed to help manage or prevent unwanted pests in homes and shared spaces.

Insecticide spray

Products formulated to control or eliminate flying and crawling insects.

Air Care & Odour Control

Air fresheners

Products that help create a fresher and more pleasant indoor environment.

Odour neutralisers

Products that help eliminate unpleasant smells rather than simply masking them.

Bathroom / toilet

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Product Care & Maintenance

Descalers

Products formulated to remove limescale and mineral deposits from appliances and surfaces.

Mould & mildew removers

Products designed to remove mould, mildew and associated stains from damp areas.

Drain openers

Products that help dissolve blockages and restore the flow of water in drains and pipes.

Surface Care

Floor cleaners

Products developed to clean, refresh and maintain different types of flooring surfaces.

Surface cleaners

Multi-purpose products that remove dirt, stains and bacteria from everyday surfaces.

Mirror cleaners

Products designed to clean mirrors and reflective surfaces without streaking.

Disinfectants

Toilet bowl systems

Products that help clean, freshen and maintain toilet bowls with every flush.

In-cistern systems

Products placed inside toilet cisterns to provide continuous cleaning and freshness.

Liquid / gel cleaners

Cleaning products formulated to cling to surfaces for effective dirt and stain removal.

Disinfectant sprays & wipes

Products that help eliminate harmful microorganisms on frequently touched surfaces.

Air Care & Odour Control

Air fresheners

Products that help create a fresher and more pleasant indoor environment.

Scented candles

Fragranced candles that help create a welcoming atmosphere and improve indoor ambience.

Odour neutralisers

Products that help eliminate unpleasant smells rather than simply masking them.

Living spaces & bedrooms

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Laundry Care

Carpet cleaners

Products designed to remove dirt, stains and odours from carpets and rugs.

Fabric cleaners

Products that clean and refresh upholstered furniture, curtains and other fabrics.

Mattress / linen care

Products that help maintain the cleanliness, freshness and hygiene of mattresses and bedding.

Product Care & Maintenance

Floor polish

Products that protect, enhance and restore the appearance of hard flooring surfaces.

Furniture care

Products designed to clean, nourish and protect furniture surfaces and finishes.

Leather care

Products that help clean, condition and preserve leather items and surfaces.

Surface Care

Floor cleaners

Products developed to clean, refresh and maintain different types of flooring surfaces.

Window cleaners

Products that clean glass surfaces and leave windows streak-free and clear.

Insecticides & Pest Control

Moth repellants

Products that help protect clothes and textiles from moth damage during storage.

Air Care & Odour Control

Air fresheners

Products that help create a fresher and more pleasant indoor environment.

Scented candles

Fragranced candles that help create a welcoming atmosphere and improve indoor ambience.

Odour neutralisers

Products that help eliminate unpleasant smells rather than simply masking them.

Laundry

M

Laundry Care

Laundry detergents

Products formulated to clean clothes and textiles by removing dirt, stains and odours.

Fabric softeners

Products that help fabrics feel softer, smell fresher and reduce static.

Stain removers

Products designed to target and remove stubborn stains from fabrics and surfaces.

Whitening products

Products that help maintain or restore the brightness and whiteness of fabrics.

Specialised fabric care

Products tailored to protect and care for delicate or technical fabrics.

Ironing sprays

Products that help reduce wrinkles and make ironing easier while refreshing fabrics.

Product Care & Maintenance

Descalers

Products formulated to remove limescale and mineral deposits from appliances and surfaces.

Shoe care

Products that help clean, protect and maintain footwear and extend its lifespan.

Metal polishes

Products designed to clean, shine and protect metal surfaces from tarnishing.

Drain openers

Products that help dissolve blockages and restore the flow of water in drains and pipes.

Machine care

Products that clean, protect and maintain household appliances for optimal performance and hygiene.

Surface Care

Floor cleaners

Products developed to clean, refresh and maintain different types of flooring surfaces.

Disinfectants

Laundry disinfectants

Products that help eliminate harmful microorganisms in laundry and on fabrics.

Insecticides & Pest Control

Moth repellants

Products that help protect clothes and textiles from moth damage during storage.

Air Care & Odour Control

Fabric fresheners

Products that refresh fabrics and help neutralise lingering odours.

Public & shared spaces

Cleaning and hygiene products are essential to maintaining clean, safe and welcoming public and shared spaces. From offices, schools and shops to restaurants, hotels, public transport and sports facilities, they help support hygiene, comfort, wellbeing and public confidence in the spaces people use every day.

In high-traffic environments, surfaces, floors, washrooms and shared touchpoints can quickly accumulate dirt, bacteria and viruses. Cleaning and disinfecting products help reduce contamination and support healthier environments for workers, visitors, customers and the wider public. This is particularly important in settings where large numbers of people interact closely or where hygiene is critical, such as healthcare facilities, hospitality venues and public transport networks.

In restaurants, cafés and food service environments, cleaning and hygiene products support food safety and help businesses maintain the hygiene standards required to protect customers and staff. In schools and workplaces, clean environments contribute to wellbeing, concentration and comfort, helping create spaces where people can learn and work effectively.

Public confidence is also closely linked to cleanliness. Clean stations, offices, shops, hotels and leisure facilities influence how people experience and trust shared environments. Fresh and well-maintained spaces help people feel safer, more comfortable and more confident when travelling, working, shopping or socialising.

Cleaning and hygiene products also support the maintenance and longevity of public infrastructure and shared assets. Specialised products help care for floors, furniture, sanitary installations, windows and equipment, reducing wear and supporting more efficient maintenance over time.

During health crises, disease outbreaks or emergency situations, cleaning and hygiene products become even more important. Enhanced cleaning and disinfection protocols help limit contamination risks and support the continuity of essential public services and shared spaces.

Industrial & Professional Environments

Cleaning and hygiene products are vital to the safe and efficient operation of industrial and professional environments across Europe. They support hygiene, operational reliability, product quality and worker safety in sectors ranging from manufacturing and logistics to healthcare, hospitality, agriculture and high-tech production.

In industrial settings, specialised cleaning products help maintain machinery, production lines, tools and infrastructure by removing grease, residues, dust and contaminants that can affect performance or product quality. Regular cleaning and maintenance support operational efficiency, reduce downtime and help extend the lifespan of equipment and facilities.

In sectors such as food processing, pharmaceuticals, healthcare and high-tech manufacturing, hygiene standards are particularly critical. Cleaning and disinfection products help control contamination risks and support compliance with strict safety and quality requirements. In healthcare environments, they play a key role in infection prevention and maintaining hygienic spaces for patients, staff and visitors.

Professional cleaning products are also essential in logistics, warehousing and transport operations, where cleanliness and hygiene help protect goods, maintain safe working environments and support resilient supply chains. In agriculture and food production, cleaning and disinfection are important tools for biosecurity, helping reduce the spread of animal diseases and contamination risks.

The role of cleaning and hygiene products became especially visible during recent health crises and outbreaks, where enhanced hygiene protocols helped businesses, hospitals, public services and supply chains continue operating safely under challenging conditions.

Beyond hygiene and safety, many industrial and professional cleaning products contribute to sustainability and resource efficiency by helping maintain assets, extend equipment life and improve operational performance. Through their role across critical sectors, cleaning and hygiene products quietly support resilient industries, functioning infrastructure and the smooth operation of modern economies.