Facts & figures
A substantial contributor to the European economy
Direct jobs in the industry
Jobs in whole value chain
Manufacturing facilities in Europe
%
Operated by SMEs
Estimated market value of total industry (2025)
Market value (2025) of the household care products sector
Market value (2025) of the professional cleaning & hygiene products sector
Consumers in Europe benefit from our products and services daily
TOTAL INDUSTRY MARKET VALUE
Consumer products for cleaning, hygiene and maintenance
Laundry care
- Laundry detergents, powders, tabs, liquids and other laundry aids (e.g. colour-safe laundry bleach) and fabric softeners
- Carpet cleaners
Total market value 2025 (€)
and market share (%)
Breakdown of market value for each product category
Liquid detergents
Powder detergents
Detergent unit doses
Fabric conditioners
Laundry aids; others
Surface care
- Multi-purpose cleaners for bathroom, oven, kitchen, windows, glass and floor cleaners; descalers, drain openers, scouring agents, household antiseptics and wipes
- Bleach-based cleaners primarily marketed as surface or toilet cleaning products
- Toilet care: in-cistern devices and in the bowl systems and liquids, powders, mousses, tablets and toilet cleaning systems
Total market value 2025 (€)
and market share (%)
Breakdown of market value for each product category
Surface care
Toilet care
Dishwashing
- Hand dishwashing liquids and gels
- Machine dishwashing powders, gels, tablets and capsules; dishwashing additives such as machine cleaners, rinse aids, dishwasher salt and pre-wash sprays
Total market value 2025 (€)
and market share (%)
Breakdown of market value for each product category
Automatic dishwashing
Hand dishwashing
Maintenance products
- Air care: spray/aerosol, electric, gel and liquid air fresheners; scented candles, car air fresheners and other air care
- Polishes: shoe, floor, furniture and metal polish
- Home insecticides: spray/aerosol, electric insecticides, coils, baits and other insecticides
Total market value 2025 (€)
and market share (%)
Breakdown of market value for each product category
Air Fresheners
Home Insecticides
Polishes
Bleaches
- Chlorine-based products designed for general domestic cleaning purposes; chlorine-based laundry bleach
- Note: only products clearly labelled as bleach included here; see also laundry aids (colour-safe laundry bleach) and surface care (bleach-based cleaners marketed for surface/toilet cleaning)
Total market value 2025 (€)
and market share (%)
Professional products & solutions for cleaning, hygiene and maintenance
Laundry care
Hygiene and disinfection of healthcare facilities: hospitals, clinics, operating theatres, cleanrooms, elderly care homes, disinfection of surgical instruments and equipment, hand and skin disinfection.
Total market value 2025 (€)
and market share (%)
Food, beverage & agriculture
Cleaning in place (CIP) chemicals, bottle cleaning, chain lubricants, disinfectants for food industry, combined cleaning and disinfection, caustic / acid / neutral surface cleaners, transportation and storage cleaning and hygiene, food contact surface disinfection; employee hygiene; products for agriculture: teat dips, sheep dips, milking equipment hygiene, stable hygiene, etc.
Total market value 2025 (€)
and market share (%)
Kitchen & catering
Dishwashing (hand / machine, liquid / powder) detergents, additives, e.g. water hardness regulators for dishwashers, glassware cleaners, rinse aids, surface cleaners for equipment, surface disinfectants, employee hand hygiene etc.
Total market value 2025 (€)
and market share (%)
Technical cleaning
Products for transportation / car / aircraft / railroad care, workshop cleaning, spare parts, industrial storage areas, equipment cleaning, metal products cleaning, degreasing, chemical treatment (phosphatising, chromatising etc), delaquering, metal surface conversion, metal working aids and water conditioning /cooling treatment.
Total market value 2025 (€)
and market share (%)
Building care
Cleaning and maintenance products: general purpose cleaners, facade cleaning (stone / wood / metal / glass / graffiti removers), floor care (general, hard surface, carpets / mats, sealants, strippers, polishes, crystallisers), sanitary cleaners, washroom services, abrasive cleaners, disinfecting cleaners, air conditioner hygiene, surface disinfectants (hospital, sanitary, general, wipes), housekeeping products, etc.
Total market value 2025 (€)
and market share (%)
Laundry care
On-premise and industrial laundry detergents, fully formulated detergents, powder / liquid detergents, pre-wash additives, boosters, pH-adjustment, water hardness regulators, bleach additives, disinfectant detergents / additives for hygienic laundry (hospital, food industry), fabric softeners, starch finishing, ironing aid, fragrance rinse, etc.
Total market value 2025 (€)
and market share (%)





