About us

Cleanliness & hygiene

The 4 Pillars

Clean

Delight

Disinfect

Protect

Facts & figures

Facts & figures

A substantial contributor to the European economy

Direct jobs in the industry

Jobs in whole value chain

Manufacturing facilities in Europe

%

Operated by SMEs

Estimated market value of total industry (2025)

Market value (2025) of the household care products sector

Market value (2025) of the professional cleaning & hygiene products sector

Consumers in Europe benefit from our products and services daily

TOTAL INDUSTRY MARKET VALUE

Source: Euromonitor (EU 27 + UK + CH + NO). 

Consumers products

Source: Detergents Europe national associations’ data (EU+UK+CH+NO)

Professional applications

Consumer products for cleaning, hygiene and maintenance

Laundry care

  • Laundry detergents, powders, tabs, liquids and other laundry aids (e.g. colour-safe laundry bleach) and fabric softeners
  • Carpet cleaners

Total market value 2025 (€)
and market share (%)

Breakdown of market value for each product category

Liquid detergents

Powder detergents

Detergent unit doses

Fabric conditioners

Laundry aids; others

Surface care

  • Multi-purpose cleaners for bathroom, oven, kitchen, windows, glass and floor cleaners; descalers, drain openers, scouring agents, household antiseptics and wipes
  • Bleach-based cleaners primarily marketed as surface or toilet cleaning products
  • Toilet care: in-cistern devices and in the bowl systems and liquids, powders, mousses, tablets and toilet cleaning systems

Total market value 2025 (€)
and market share (%)

Breakdown of market value for each product category

Surface care

Toilet care

Dishwashing

  • Hand dishwashing liquids and gels
  • Machine dishwashing powders, gels, tablets and capsules; dishwashing additives such as machine cleaners, rinse aids, dishwasher salt and pre-wash sprays

Total market value 2025 (€)
and market share (%)

Breakdown of market value for each product category

Automatic dishwashing

Hand dishwashing

Maintenance products

  • Air care: spray/aerosol, electric, gel and liquid air fresheners; scented candles, car air fresheners and other air care
  • Polishes: shoe, floor, furniture and metal polish
  • Home insecticides: spray/aerosol, electric insecticides, coils, baits and other insecticides

Total market value 2025 (€)
and market share (%)

Breakdown of market value for each product category

Air Fresheners

Home Insecticides

Polishes

Bleaches

  • Chlorine-based products designed for general domestic cleaning purposes; chlorine-based laundry bleach
  • Note: only products clearly labelled as bleach included here; see also laundry aids (colour-safe laundry bleach) and surface care (bleach-based cleaners marketed for surface/toilet cleaning)

Total market value 2025 (€)
and market share (%)

Professional products & solutions for cleaning, hygiene and maintenance

Laundry care

Hygiene and disinfection of healthcare facilities: hospitals, clinics, operating theatres, cleanrooms, elderly care homes, disinfection of surgical instruments and equipment, hand and skin disinfection.

Total market value 2025 (€)
and market share (%)

Food, beverage & agriculture

Cleaning in place (CIP) chemicals, bottle cleaning, chain lubricants, disinfectants for food industry, combined cleaning and disinfection, caustic / acid / neutral surface cleaners, transportation and storage cleaning and hygiene, food contact surface disinfection; employee hygiene; products for agriculture: teat dips, sheep dips, milking equipment hygiene, stable hygiene, etc.

Total market value 2025 (€)
and market share (%)

Kitchen & catering

Dishwashing (hand / machine, liquid / powder) detergents, additives, e.g. water hardness regulators for dishwashers, glassware cleaners, rinse aids, surface cleaners for equipment, surface disinfectants, employee hand hygiene etc.

Total market value 2025 (€)
and market share (%)

Technical cleaning

Products for transportation / car / aircraft / railroad care, workshop cleaning, spare parts, industrial storage areas, equipment cleaning, metal products cleaning, degreasing, chemical treatment (phosphatising, chromatising etc), delaquering, metal surface conversion, metal working aids and water conditioning /cooling treatment.

Total market value 2025 (€)
and market share (%)

Building care

Cleaning and maintenance products: general purpose cleaners, facade cleaning (stone / wood / metal / glass / graffiti removers), floor care (general, hard surface, carpets / mats, sealants, strippers, polishes, crystallisers), sanitary cleaners, washroom services, abrasive cleaners, disinfecting cleaners, air conditioner hygiene, surface disinfectants (hospital, sanitary, general, wipes), housekeeping products, etc.

Total market value 2025 (€)
and market share (%)

Laundry care

On-premise and industrial laundry detergents, fully formulated detergents, powder / liquid detergents, pre-wash additives, boosters, pH-adjustment, water hardness regulators, bleach additives, disinfectant detergents / additives for hygienic laundry (hospital, food industry), fabric softeners, starch finishing, ironing aid, fragrance rinse, etc.

Total market value 2025 (€)
and market share (%)