initiatives
Cleanright
Cleanright.eu is the official European consumer portal of the detergents and maintenance products industry. This platform is a trustworthy online resource on good housekeeping and cleaning at home.
It offers comprehensive information on detergents and maintenance products, together with practical sound advice on how to use them safely and sustainably. It does not cover any brand-specific information.
Cleanright was initially launched in 2008 and is the official portal common to the whole industry, informing European consumers about cleanliness and hygiene at home.
Four main chapters
Structured in essentially four main chapters, it provides relevant and useful advice on:
Cleanliness & hygiene
Consumers are provided with detailed cleaning advice for six different rooms in their household and information about the relevant types of product to use.
Safe use
Key explanations are conveyed on hazard information and precautionary advice to take when using detergents or maintenance products.
Sustainable cleaning
Practical tips are given to save energy and water, with guidance and explanations on the industry’s Charter for Sustainable Cleaning and other initiatives by the sector such as compaction and plastic packaging.
Reading the label
Consumers’ attention is drawn to understanding what a product label conveys, together with comprehensive and very didactic explanations on the symbols and text portrayed on the label.
The Cleanright site exists in 21 languages to provide easy access to the 500 million consumers in Europe. As an industry portal, it does not cover any brand-specific information.
