Where / HOME
Laundry care
Laundry care products do far more than simply clean clothes and textiles. The feeling and scent of freshly cleaned clothes and linens are strongly associated with comfort, relaxation and personal wellbeing in everyday life.
Laundry care products help create fresh, comfortable clothes and linens while removing dirt, bacteria, allergens and odours from fabrics. In homes, hospitals, hospitality and sports facilities, effective laundry care ensures clothing, bedding and textiles are clean, pleasant and safe to use. Laundry care also extends the lifetime of clothes by allowing them to be worn over and over again.
Examples of products used in laundry care
Laundry detergents
Fabric softeners
Stain removers
Bleaching products
Odour eliminators
Fabric sanitisers
Textile care and fabric protection products
Washing machine cleaners
Ironing sprays and starch products
The key role of laundry detergents
Help clothes feel fresh and pleasant to wear
Improve confidence and wellbeing through clean clothing and linens
Remove dirt, sweat and stains from fabrics
Maintain hygiene and freshness in clothes and textiles
Eliminate unpleasant odours
Protect fabrics from wear and damage
Keep colours bright and whites clean
Soften fabrics and improve comfort
Reduce allergens, bacteria and germs on textiles
Extend the lifespan of garments and household fabrics
Prevent build-up inside washing machines
Make ironing easier and improve fabric appearance
Remove bacteria, fungi and viruses from fabrics
Key facts
The scent and feel of freshly laundered textiles are strongly associated with comfort and wellbeing
A significant share of the dirt in laundry is invisible such as body oils, skin cells, allergens and micro-organisms.
Modern detergents contain enzymes that break down specific stains such as proteins, fats and starches.
Washing at lower temperatures or at shorter cycles became possible largely because of advances in detergent chemistry, as well as washing machine technology.
Washing machines themselves can develop biofilm, mould and odour build-up. This can be mitigated by a washing-cycle with a detergent at higher temperature once a month at least.