Initiatives
Professional applications
Detergents Europe provides manufacturing companies with a set of pictograms for professional cleaning and hygiene products, which are designed to optimise the correct and efficient use of professional cleaning and care products across Europe.
Cleaning and maintenance products are used in many different professional settings from factories to hospitals, both manually and using machinery. So clear instructions as to the correct products to use in each situation, and how to use them, are very important to ensure safety and maximum effectiveness.
Detergents Europe has developed pictograms to visually demonstrate what a product is used for and how it is intended to be applied.
These are widely used throughout Europe, on labels and in training materials, and are widely appreciated in multi-lingual environments where language can often be a barrier to clear communication. The pictograms complement European legislation to harmonise the classification, labelling and packaging of substances and mixtures. The pictograms are available to be used as intended by manufacturers and professional users whether or not they are a member of the Detergents Europe network.
Download artwork
The guidelines and artwork-ready files (in several formats) for use on product packaging can be downloaded free of charge: Register to download the files
Although the artwork currently in use refers to the industry association as “A.I.S.E.” the icons with ©A.I.S.E. are all valid to be used. Following the rebranding of A.I.S.E. to Detergents Europe in June 2026, this artwork will be updated in the future, and companies will be asked to make the relevant updates to their packaging at the next opportunity. A substantial transition period will be foreseen, and we will communicate with all companies using the artwork once the update of the icons begins. A prolonged used of the current reference to A.I.S.E. is not an issue.
Professional use icons
This artwork is available free of charge to all companies placing products on the market that are within the portfolio of the cleaning and hygiene products industry. The legal and technical guidelines that accompany the artwork must be strictly followed. The artwork is intended for products on the EU 27 markets but may by exception be used outside of this scope - see details in the guidelines. For further questions please contact Detergents Europe [email protected]